Do your music movies go viral on platforms like TikTok and Instagram?
If not, there could also be three pretty easy changes you can also make shifting ahead to get extra eyeballs in your music video content material.
After all, I can’t promise your movies will go “viral.”
There are a whole lot of variables for virality: High quality, expertise, tendencies, timing, algorithms.
However I CAN say a lot of the music content material that’s surfaced in my very own social feeds all through the previous 12 months has shared three frequent qualities.
1. You need to publish “stay” efficiency movies
All through 2023 and 2024, many of the music-related movies that I’ve seen going “viral” (which means a lot of views, likes, feedback, and shares) are performances. And I don’t imply live performance footage from gigs.
I imply issues like Jon Poppii’s minimalist acoustic covers.
Or Mark Scibilia’s live-looping movies.
Or Stroll Off the Earth’s hilarious stunt performances.
Regardless of how a lot you hear in regards to the recognition of GRWM movies, dance tendencies, or memes — relating to music, plainly viewers on TikTok and Reels merely love seeing good performers doing their factor. Singing a music. Enjoying an instrument. Feeling the feels.
To be clear, I’ve seen some exceptions to this rule in 2024, which is sweet. Since that offers you extra artistic choices on your movies, and you may discover extra “vertical” approaches to the normal narrative or impressionistic music-video format.
However as a normal rule, I nonetheless suppose the stay efficiency development is holding sturdy and ought to be the method you prioritize.
So… don’t fret about big-budget movies. Don’t fear about “official” music movies. Simply shoot some footage of you enjoying “stay.”
It may be in your bed room, rehearsal area, studio, a theater, a discipline of flowers, a mountaintop, a protest, the median of a busy roadway (security first!), a scorching air balloon, or anyplace else. What’s most vital is that you just ship an awesome efficiency.
And while you do, how must you method the video shoot so the viewer feels linked to your efficiency?
2. Get it multi function take with one digicam
One other frequent high quality of viral music content material is the single-camera / single-take method.
A brand new iPhone is sufficient.
No edits! No cutaways! No b-roll!
Simply the intimacy of 1 digicam monitoring no matter motion is most vital within the second. And the entire real-time threat that comes with it.
I don’t imply it’s a must to publish your FIRST take. However quite, your finest take.
That is nice information for you, on the one hand, as a result of it drastically reduces your manufacturing workload and funds; You don’t want a number of cameras or a number of individuals to shoot video. And also you don’t want an editor afterwards.
Nevertheless, as a result of you possibly can’t lean on edits to create urgency or to cover-up for awkward moments, the stress is on whereas filming.
Keep in mind, although: It’s short-form video. You’re apt to get extra views for a 15-30 second snippet than for a full 4-minute efficiency.
So should you can solely confidently ship 30 seconds of the hook, it could be greater than sufficient!
For those who’re nonetheless doubting your self, frightened that you could’t even seize 30-seconds of nice visuals and nice audio concurrently…
3. You’re allowed to lip-sync in your “stay” efficiency movies
Although the visuals are essential, so is the audio. High quality sound is vital. It will probably’t be crap.
As I mentioned above, if getting good audio and video on the similar time is demanding, simply lip-sync!
Seize the nice recording first, after which put effort into believably performing together with that monitor. It must look convincing, nevertheless it doesn’t must be hermetic.
Loads of the movies I see going viral in 2024 are clearly lip-synced. Others are much less clearly lip-synced. Some — I assume — are literally stay. However the level is, that distinction doesn’t actually matter for you common viewer.
It’s the kind of factor we musicians will get all twisted about, holding ourselves again from producing content material that has an opportunity of getting seen! So give your self permission to lip-sync.
You don’t must publish the outcomes, however I’d wager you’ll get higher outcomes while you attempt it.
Conclusion
The thrilling factor about this efficiency video development is that it’s asking musicians to do the very factor you must already really feel comfy doing: enjoying songs stay.
For those who give your self permission to lip-sync, you’re eradicating one of many largest technical hurdles to capturing good efficiency footage. And should you decide to the single-camera / one-take method, these sorts of movies are literally EASIER to provide. All nice information for musicians who handle their very own social, video manufacturing, and advertising.
However tendencies don’t final without end, and the algorithms will definitely shift what they suggest finally. So leap on this music video development immediately.
